Digital Marketing Specialist
On-siteNashville, Tennessee, United States
Job Summary
Develop and optimize email marketing campaigns while managing automation initiatives through HubSpot and refining member audience segments using CRM data. Maintain website content, support digital banking communications like in-app messaging and alerts, and assist in creating creative assets and collateral. Coordinate community engagement events, including branch activations and financial workshops, by handling invitations, promotional materials, and post-event communications. Monitor campaign performance across analytics and digital banking metrics to prepare reports and identify opportunities for improvement. Ensure compliance with brand standards and applicable regulations in all communications. Occasional evening and weekend hours may be required to support organizational initiatives.
Required Qualifications
- Occasional evening and weekend hours
- Strong written and verbal communication skills
- Ability to manage multiple projects while meeting deadlines
- Strong organizational and analytical skills
- Comfortable learning new technology platforms and digital marketing tools
- Familiarity with website content management systems and digital marketing best practices
- Ability to interpret campaign performance metrics and make data-informed recommendations
- Strong attention to detail and commitment to producing high-quality work
- Self-motivated with the ability to work independently and collaboratively
Desired Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field
- One or more years of experience in digital marketing, marketing automation, email marketing, related marketing functions
- Equivalent combinations of education, internships, certifications, and professional experience
- Experience with HubSpot, CRM platforms, Google Analytics, CMS platforms, or email marketing software
- Basic graphic design experience or familiarity with tools such as Canva, Adobe Creative Suite, or similar platforms
- Experience supporting or coordinating community events, sponsorships, or outreach initiatives
- Experience within financial services, credit unions, or a regulated industry
- Strong working knowledge of Microsoft Office applications, with a focus on Excel
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