Digital Marketing Specialist
$300,000–$350,000 year
HybridLagos, Lagos, Nigeria
Job Summary
Develop and execute data-driven digital marketing strategies to enhance brand awareness and drive sales across fashion channels. Manage social media platforms including Instagram, TikTok, Facebook, YouTube, and Pinterest while collaborating with the creative team to optimize visuals and brand messaging. Develop and optimize paid advertising campaigns on Meta, Google, and TikTok, implementing retargeting strategies and adjusting budgets based on performance analytics. Oversee SEO efforts, update product descriptions and landing pages, and nurture leads through email marketing campaigns. Track key performance indicators such as engagement, conversions, and ROAS to refine strategies and provide regular performance reports. Requires 3+ years of experience with expertise in fashion, luxury, or bridal sectors.
Required Qualifications
- 3+ years of experience in digital marketing, preferably in fashion, luxury, or bridal
- Strong understanding of social media trends, content strategy, and audience engagement
- Experience with Meta Ads, Google Ads, and paid campaign management
- Proficiency in SEO, website optimization, and email marketing
- Knowledge of analytics tools (Google Analytics, Meta Business Suite, etc.)
- Ability to work independently while collaborating with creative teams
- Strong communication skills and attention to detail
Desired Qualifications
- Experience working with luxury fashion brands
- Basic graphic design/video editing skills for social media content
- Understanding of high-end customer psychology and buying behavior
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.