Digital Marketing Specialist to Adapteo
On-siteSolna, Stockholm, Sweden
Job Summary
Manage and optimise the entire digital customer journey, from traffic generation to conversion tracking. Act as day-to-day platform lead for digital tools including HubSpot and GA4, running upgrade projects for SEO, SEM, and new website functions. Work with global and business unit teams to optimise social media performance on Meta, YouTube, and LinkedIn. Define scope for digital optimisation, analyse results against goals, and develop new digital tools while supporting BU marketing teams with training. Based in Solna with some travel across Northern Europe, this role supports Adapteo's mission to deliver sustainable modular infrastructure.
Required Qualifications
- At least 5 years of proven experience from managing digital platforms and accelerating digital performance
- Inhouse experience in a multinational organisation
- Proficiency in HubSpot, Google Analytics 4 and SoMe channels or similar
- Experience in leading digital projects with multi-stakeholder teams
- Experience in setting up dashboards, track results and take action to optimise forward
- Fluent in English – speaking and writing
- Degree in marketing or similar
- You'll be based at our HQ in Solna
- some travel may be involved
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