Digital Marketing Specialist / Spécialiste du marketing numérique
On-siteMontréal, Quebec, Canada
Job Summary
Manage and optimize SEM campaigns across Google Ads to drive qualified traffic and maximize ROAS. Support SEO initiatives through keyword research, content optimization, and technical improvements. Create, execute, and optimize email marketing campaigns to improve engagement and retention. Grow and manage affiliate partnerships by monitoring performance and identifying new opportunities with key affiliates. Analyze campaign performance using Google Analytics, Looker Studio, and other tools to identify optimization opportunities. Monitor marketing KPIs, support A/B testing, and ensure accurate campaign tracking. Collaborate with Product and Commercial teams to drive continuous marketing improvements. This role requires 2–5 years of experience in digital marketing and is based on-site in Montreal, Quebec.
Required Qualifications
- 2–5 years of experience in digital or performance marketing
- Hands-on experience with Google Ads and performance campaign optimization
- Working knowledge of SEO, email marketing, and affiliate marketing
- Strong analytical skills with experience using GA4, Looker Studio, Excel, or similar reporting tools
- Experience leveraging AI-powered marketing tools (e.g., Claude, ChatGPT) to improve campaign creation, optimization, content development, and operational efficiency
- Highly organized, detail-oriented, and comfortable managing multiple priorities
- Curious, proactive, and passionate about continuous learning and optimization
- Location in Montreal, Quebec and on-site
Desired Qualifications
- Experience in travel or e-commerce
- Knowledge of Google Hotel Ads, Performance Max, or metasearch platforms
- Experience with SQL, marketing automation platforms (Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo), or A/B testing tools
- Familiarity with affiliate platforms such as Impact, CJ, Rakuten, Awin, or Partnerize
- Understanding of attribution models and customer acquisition strategies
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.