Digital Marketing Specialist
On-siteNew York City, New York, United States or New York, United States
Job Summary
Design and implement Digital Marketing go-to-market strategies for the Firm's website, social media platforms, and email initiatives. Manage frequent digital communications like Client Alerts from submission to distribution, while tracking analytics and evaluating return on investment for key clients. Contribute to social media strategy by increasing engagement, suggesting new channels, and ensuring content distribution across correct platforms. Execute digital campaigns using marketing automation tools and maintain the Firm's digital platforms, including the website and social media accounts. Encourage lawyer adoption of social media through training and support. Work overtime as required and handle additional related projects as assigned.
Required Qualifications
- At least 5 years of experience working in a corporate communications/professional services/digital marketing environment
- At least 5 years of experience coordinating and creating content for corporate intranets and websites
- Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts
- Advanced knowledge of HTML and other Website technologies
- Experience with managing and executing email campaigns
- Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns
- Expert-level proficiency in MS Office Suite and Adobe PDF Creator
- Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar
- Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel
Desired Qualifications
- Bachelor's degree (preferred)
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