Digital Marketing Specialist
$75,000–$85,000 year
On-siteBoise, Idaho, United States or Meridian, Idaho, United States
Job Summary
Develop and execute inbound digital campaigns that generate qualified leads for Sorren's core and specialty service lines. Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies. Own HubSpot campaign setup, tracking, workflows, attribution, and reporting. Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI. Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points. This role requires 5+ years of B2B marketing experience, strong HubSpot and WordPress skills, and the ability to translate buyer pain points into targeted strategies.
Required Qualifications
- Bachelor's degree in marketing, communications, business, or related field
- 5+ years of B2B marketing experience
- Strong HubSpot and WordPress experience required
- Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
Desired Qualifications
- Experience in professional services, accounting, advisory or financial services preferred
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