Digital Marketing Specialist
$70,000–$80,000 year
RemoteTexas, United States or New Jersey, United States
Job Summary
Build, manage, and optimize paid digital advertising campaigns across Google Ads, Microsoft Ads, LinkedIn, and Meta platforms. Monitor campaign health daily by flagging anomalies, adjusting bids, and resolving tracking issues while maintaining clean architecture and consistent naming conventions. Execute A/B testing on ad copy and landing pages to improve click-through and conversion rates. Coordinate asset delivery for industry publications and external partners, ensuring accurate tracking and adherence to deadlines. Manage UTM parameters and report on performance metrics including impressions, cost per lead, and conversion rates to evaluate pipeline development. Collaborate with the Digital Marketing & SEO Manager and Marketing Operations to ensure accurate attribution, resolve tagging inconsistencies, and implement data-driven optimizations for campaign effectiveness.
Required Qualifications
- W-2 employee status
- Reside in PA, NJ, NH, DE, CO, SD, TX, WY, AK, or FL
- Proficiency with Google Ads
- Proficiency with Microsoft Ads
- Proficiency with LinkedIn Campaign Manager
- Proficiency with Meta Ads Manager
- Working knowledge of GA4
- Strong understanding of UTM tracking
- Strong understanding of tagging standards
- Strong understanding of campaign attribution
- Proficiency with spreadsheets
- Strong analytical skills
- Strong critical-thinking skills
- Excellent organization
- Attention to detail
- Ability to manage multiple campaigns
- Ability to manage multiple priorities
- Ability to manage multiple deadlines
- Ability to interpret campaign data
- Ability to translate findings into actionable recommendations
- Strong written communication skills
- Strong verbal communication skills
- Ability to collaborate effectively across teams
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Equivalent practical experience to Bachelor's degree
- 3-5+ years of hands-on paid media experience
- Experience managing paid advertising campaigns from setup through optimization
- Experience with performance reporting
- Demonstrated experience with UTM tracking
- Demonstrated experience with GA4
- Demonstrated experience with digital campaign attribution
- Experience using Salesforce to review campaign reports
- Experience evaluating lead status
- Experience understanding the marketing-to-sales handoff
Desired Qualifications
- Familiarity with Pardot
- Experience using Salesforce to review campaign reports, evaluate lead status, and understand the marketing-to-sales handoff
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