Digital Marketing Specialist
On-siteSioux Falls, South Dakota, United States
Sioux Falls, South Dakota, United StatesOn-siteFull TimeBachelors Degree
Full TimeBachelors Degree
Job Summary
Manage eCommerce website integration, optimize for UX, and maintain accurate content while collaborating with web developers and external agencies. Execute SEO campaigns, track paid media performance, and analyze third-party sources to prepare detailed reports on engagement and results. Develop engagement strategies to maintain brand conversations and contribute to digital marketing strategy through weekly and monthly analytics. Requires a bachelor's degree, 2–4 years of experience, and proficiency in Google Analytics and marketing automation.
Required Qualifications
- Bachelor's degree in marketing, advertising, communication or journalism
- 2 – 4 years digital marketing experience
Desired Qualifications
- Google Analytics experience certification
- Understanding of marketing automation
- Well-versed in email automation workflows
- Understanding of web, mobile, and other digital services
- Aptitude for data analysis and ability to understand results
- Passion for emerging technologies and researching marketing trends
- Strong attention to detail and organizational skills
- Excellent written and verbal communication skills
- Ability to perform in fast-paced environments
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