Digital Marketing Specialist Search & AI

Job Summary

Required Qualifications

• •Strong end-to-end SEO expertise (technical, content, strategy)
• •High interest and capability in AI and emerging marketing technologies
• •Independent, self-motivated, and comfortable working remotely
• •Commercially focused with a clear understanding of lead generation
• •Practical, hands-on, and delivery-oriented
• •Analytical, with the ability to turn data into insight and action
• •Clear and confident communicator, able to present ideas effectively
• •Globally minded, with experience or comfort working across markets
• •Collaborative and influential without direct authority
• •Curious, adaptable, and continuously learning
• •Develop and execute global SEO strategies aligned to business objectives, with a focus on high-value B2B lead generation
• •Conduct keyword and topic research to identify growth opportunities
• •Monitor and optimise organic performance, including traffic, conversions and visibility
• •Analyse competitor activity and identify gaps
• •Define and deliver content strategies that build topical authority and support commercial goals
• •Optimise on-page content using best practices in E-E-A-T, structured content, and user intent alignment
• •Collaborate with internal teams to improve content quality and performance at scale
• •Ensure content is optimised for evolving search experiences, including AI-driven results
• •Identify and resolve technical barriers to crawling, indexing, and ranking
• •Optimise site architecture, internal linking, and structured data implementation
• •Monitor and improve site performance, including Core Web Vitals across device categories
• •Work closely with development teams to implement technical enhancements
• •Define how AI is applied across SEO and content workflows to improve efficiency and output quality
• •Establish best practices for AI usage aligned to brand, quality, and search guidelines
• •Identify opportunities for AI to enhance content ideation, research, and optimisation
• •Evaluate and implement AI tools and platforms to support marketing and research activities
• •Develop scalable workflows, including automated content briefs, SERP analysis, and topic clustering
• •Build and maintain prompt libraries, templates, and reusable frameworks
• •Act as a key stakeholder in developing Crown's AI-enabled marketing capability
• •Use AI to enhance market, competitor, and search insights at scale
• •Apply advanced techniques (e.g. clustering, entity analysis) to uncover content opportunities
• •Develop actionable insights that inform content strategy and business decisions
• •Monitor how Crown and competitors are represented in AI-driven search environments

Desired Qualifications

• •Excellent oral and written communication skills
• •Strong attention to detail
• •Demonstrated leadership in cross-functional teams
• •Must be able to effectively lead and coach others
• •Strong interest in SEO and emerging technologies
• •Must be available for weekend shifts
• •Valid driver's license
• •Order to Cash
• •Procure to Pay
• •Supply Chain
• •Customers
• •Suppliers
• •Risk Identification
• •Business Acumen
• •Time Management
• •Stakeholder Management
• •Bachelor's degree
• •Master's degree
• •Bachelor's in CS
• •5+ years Python experience
• •401(k) match with vesting
• •Competitive salary and bonus
• •Comprehensive health, dental, vision
• •Generous PTO and parental leave
• •We value diversity
• •You believe that food is central to our lives
• •Passionate about excellence
• •If you have a smile to share, we'd love to have you
• •We want amazing humans
• •We are CARING about people and their experience
• •Always DETERMINED to do our best and to always keep improving
• •We are genuinely THERE when our customers and colleagues need us
• •We encourage the SHARING of knowledge amongst each other
• •We continuously remain OPEN-MINDED to stay innovative
• •Crown is an equal opportunities employer
• •We are committed to diversity, and to employee well-being, engagement and development
• •This job description is not intended to be all-inclusive
• •Employee may perform other related duties as negotiated to meet the ongoing needs of the organization