Digital Marketing Specialist
Remote
Job Summary
Develop and execute a full-funnel digital marketing strategy tailored to B2B tech services, launching performance campaigns across Google, LinkedIn, and Meta. Design conversion funnels to drive sales-qualified leads for enterprise clients while collaborating with Sales, Talent Acquisition, and Operations teams. Create high-impact content including blogs, case studies, and newsletters to ensure consistent brand voice, and improve organic presence through advanced SEO and technical optimization. Oversee website strategy and updates to enhance UX and lead capture, running A/B tests to improve landing page performance. Explore digital partnerships and backlink-building strategies to expand brand reach. Monitor KPIs using GA4, Pipedrive, and SEMrush to focus on ROI.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- 3–5+ years of hands-on experience in digital marketing
- Proven track record of building and optimizing multi-channel digital campaigns
- Strong command of tools like Google Ads, LinkedIn Ads, Meta Ads Manager, PipeDrive, WordPress, GA4, SEMrush, Canva, or similar
- Excellent copywriting and storytelling abilities
- Data-oriented mindset with a deep understanding of performance marketing and analytics
- Self-motivated, proactive, and comfortable in an agile, remote-first environment
Desired Qualifications
- Master's preferred
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