Digital Marketing Specialist
On-site · Cascavelle, Black River, Mauritius
Cascavelle, Black River, MauritiusOn-siteFull TimeMid LevelBachelors DegreeUnknown
Type
Full Time
Level
Mid Level
Education
Bachelors Degree
Company size
Unknown
Job Summary
Digital Marketing Specialist responsible for developing, executing, and optimizing digital marketing strategies across channels; manage editorial calendars and content; oversee social media and community engagement; plan and optimize campaigns with ROI/KPIs; lead website/e-commerce projects; collaborate cross-functionally with marketing, sales, product development, and external partners; monitor performance and provide insights; ensure content aligns with brand guidelines and drives brand growth.
Required Qualifications
- Bachelor’s degree in Digital Marketing, Marketing, Web Development, or a related field
- Minimum 2 years of experience in a Digital Marketing Specialist role or similar
- Strong verbal and written communication skills in French, Creole, and English
- Solid knowledge of social media management, digital marketing, web analytics
- Experience in audience analysis and buyer persona development
- Strong analytical, critical thinking, and problem-solving skills
- Excellent multitasking, time management, and organizational abilities
- Ability to work independently while collaborating effectively within a team
- Strong interpersonal and communication skills
- Familiarity with content creation and basic design tools
- Flexibility to work outside standard hours, including evenings and weekends when required
- Proficiency with social media and project management tools such as Trello, Canva, Angsana, and similar platforms
- Solution-oriented with a proactive and autonomous approach to work
- Able to manage multiple priorities with attention to detail and strategic focus
- Committed to continuous improvement and digital brand growth
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