Digital Marketing Specialist – PPC & Paid Media
Remote · Mexico or Argentina
Job Summary
Digital Marketing Specialist – PPC & Paid Media responsible for designing, building, and managing paid digital campaigns across search and social platforms for a fintech/cryptocurrency client. Responsibilities include planning, executing, and optimizing Search and Performance Max campaigns, managing Meta Ads (Facebook/Instagram), monitoring key metrics (CTR, CPA, ROAS), analyzing performance data to identify trends and opportunities, collaborating with design and marketing teams on creative concepts, conducting keyword research and competitive analysis, keeping up-to-date with PPC strategies and platform updates, and driving acquisition and ROI across multiple markets. Requires 2+ years in digital marketing with hands-on Google Ads (Search and Performance Max) and Meta Ads experience, strong analytics, English communication, and ability to work remotely from LATAM or Europe.
Required Qualifications
- 2+ years of hands-on experience in digital marketing, PPC, SEM, or paid media
- Proficiency with Google Ads (Search and Performance Max) and Google Analytics
- Hands-on experience managing Meta Ads (Facebook and Instagram) campaigns
- Strong understanding of SEM techniques, PPC best practices, and paid media fundamentals across search and social platforms
- Experience conducting keyword research and competitor analysis across Google and Bing
- Exceptional analytical and research skills with data-driven decision making
- Strong written and verbal English communication skills
- Proficiency in MS Office or Google Workspace (Excel or Google Sheets) for reporting
- Bonus: Google Ads or Meta Blueprint certification
- Bonus: experience in regulated industries such as fintech, cryptocurrency, or financial services
- Bonus: familiarity with A/B testing, landing page optimization, or CRO
- Bonus: basic knowledge of cryptocurrency or blockchain
- Current residency in LATAM or Europe
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