Digital Marketing Specialist
Remote · United States
Job Summary
Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels in a hands-on, execution-first role. You will run and scale Google Ads campaigns (Search, Display, Remarketing), manage social media engagement across Instagram, Facebook, and LinkedIn, improve SEO and organic visibility, and continuously test, analyze, and optimize performance. Key responsibilities include keyword research, ad copy creation and testing, CPC/CTR/Conversions/ROAS optimization, budget management and bidding strategies, social content scheduling and engagement management, metadata/content/internal linking improvements, and reporting with insights and recommendations using GA4 and SEMrush/Ahrefs. The role requires independent remote work capability and a data-driven approach to multi-channel growth, with opportunities to advance into higher-growth marketing paths.
Required Qualifications
- 3+ years of hands-on experience managing Google Ads campaigns
- 3+ years managing social media platforms
- Proven SEO experience using SEMrush, Ahrefs, or similar tools
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