Digital Marketing Specialist
RemoteUnited States
Job Summary
Manage and optimize Google Ads campaigns across Search, Display, and Remarketing by conducting keyword research, writing ad copy, and adjusting bidding strategies to improve CPC, CTR, CPA, and ROAS. Execute SEO initiatives including on-page optimization, technical improvements, and ranking monitoring using SEMrush, Ahrefs, and Google Search Console. Handle social media engagement on Instagram, Facebook, and LinkedIn through content scheduling, community management, and performance tracking. Analyze marketing data via Google Analytics 4 to prepare actionable reports and identify growth opportunities. This role requires 3+ years of hands-on experience in performance marketing and operates within U.S. business hours in a fully remote environment.
Required Qualifications
- 3+ years of hands-on experience managing Google Ads campaigns
- 3+ years of social media management and audience engagement experience
- Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms
- Experience managing performance-focused digital marketing campaigns
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- SEMrush, Ahrefs, or similar SEO platforms
- Strong understanding of: PPC, Paid Search, SEO, Audience Targeting, Conversion Optimization
- Strong knowledge of marketing metrics including: CPC, CTR, CPA, Conversions, ROAS
- Excellent written communication and copywriting skills
- Ability to work independently in a remote environment
Desired Qualifications
- Experience managing multiple client accounts
- Background in SaaS, e-commerce, or B2B marketing
- Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization
- Familiarity with content marketing, marketing automation platforms, and CRM workflows
- Experience with Meta Ads or other paid social platforms
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