Digital Marketing (Specialist)
On-site · Makati City, Metro Manila, Philippines
Job Summary
Junior PPC Specialist to manage and optimize digital ad campaigns across multiple platforms, develop cost-efficient strategies, perform keyword research and competitor analysis, create media plans, implement A/B and multivariate testing, track conversions, and translate platform data into actionable insights. Will collaborate with cross-functional teams, maintain data reliability, stay updated with digital advertising trends, and become a product expert in paid advertising products (e.g., Google Ads, Meta Ads). Proficiency with Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other major platforms, plus strong Excel/Google Sheets skills, are required.
Required Qualifications
- Advertising/Media, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent
- minimum 1 year experience in related field
- Proficiency in Microsoft Excel and Google Sheets
- Knowledgeable in Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, X/Twitter Ads, Spotify Ads and other platforms
- Basic understanding of Google Analytics, Google Suite, Google Adwords, MS Excel/Google Sheets, Meta Business Suite, Meta Ads Manager, Analyzing Data, A/B Testing
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