Digital Marketing Specialist
HybridIstanbul, Istanbul, Turkey
Job Summary
Digital Marketing Specialist at Obilet (travel and tourism platform) responsible for managing daily advertising across Google Ads and Meta, TikTok, Yandex, and Bing; plan, structure, and optimize performance marketing campaigns to maximize ROI; monitor and analyze campaign performance daily/weekly/monthly; design and execute A/B tests to improve user acquisition; conduct market analysis and stay ahead of industry trends; collaborate with internal teams to improve campaign strategy and outcomes. Requires 2–4 years in performance marketing, strong analytical, reporting, and A/B testing skills, English fluency, and proactive, solution-oriented mindset. Offers hybrid work arrangement with open offices, health insurance, flexible hours, and development opportunities.
Required Qualifications
- Bachelor’s degree in Engineering, Statistics, Business, or related fields
- 2–4 years of experience in performance marketing channels such as Google Ads
- Strong analytical, reporting, and A/B testing skills
- Proficiency in MS Office and Google Drive knowledge is a plus
- Fluency in English, both written and spoken
- Strong communication, negotiation, and persuasion skills
- Proactive, solution-oriented, and self-driven mindset
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