Digital Marketing Specialist
$57,728–$72,160 year
HybridPhiladelphia, Pennsylvania, United States
Job Summary
Manage day-to-day website content updates in WordPress, including publishing, updating, archiving, and removing content while performing quality assurance on links and images. Coordinate website requests with internal stakeholders, assist with accessibility remediation under WCAG 2.1 standards, and support landing page creation and maintenance. Develop and execute email marketing campaigns in Marketo, manage automation workflows, and assist with Salesforce integration activities. Deliver website and campaign performance reports using Google Analytics and Looker Studio to support data-driven decision-making. Support project management activities via Monday.com, maintain documentation and governance processes, and oversee vendor management and budget inputs. This primarily remote role may require occasional onsite work for team collaboration or interviews at the Philadelphia office.
Required Qualifications
- Experience managing website content using WordPress or a compatible content management system
- Minimum of 1–3 years of experience in digital marketing, marketing, and/or a related role
- Minimum of 1–2 years of experience with WordPress
- Experience with website content, email campaigns, SEO, and analytics
- Bachelor's degree in marketing, digital marketing, business, advertisement or related field
Desired Qualifications
- Familiarity with MarTech platforms and UX/UI tools such as Google Analytics, Figma, SEO tools, or CMS
- Working knowledge of digital accessibility standards (WCAG) and remediation best practices
- Experience supporting digital performance reporting or MarTech operations
- Experience with Marketo for email marketing, automation, and reporting or a comparable management system
- Analytical and data-driven knowledge with proficiency in reporting dashboards and interpreting performance trends
- Excellent collaboration, communication, and project management skills
- Ability to work cross-functionally and balance multiple projects with varying timelines and stakeholders
- Experience working with accessibility tools or implementing accessibility enhancements
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