Digital Marketing Specialist
On-siteSydney, New South Wales, Australia
Sydney, New South Wales, AustraliaOn-siteFull TimeTECHEnterprise
Full TimeEnterpriseTECH
Job Summary
Execute digital marketing plans aligned with Acute Care & Monitoring objectives across paid, owned, and earned channels. Monitor, track, and report on campaign performance against KPIs to optimize engagement and lead generation. Manage website content updates via Adobe Experience Manager and support SEO initiatives. Collaborate with Product Managers, Sales, and Medical Education to deliver integrated campaigns for the ANZ market. Support product launches, educational initiatives, and conferences through digital tactics and content creation. Maintain alignment between campaigns and CRM platforms for lead management.
Required Qualifications
- Bachelor's degree in marketing, Digital Marketing, Business, Communications, or a related discipline
- At least 2 years of experience in digital marketing, campaign management, or demand generation roles
- Experience executing digital campaigns across multiple marketing channels
- Hands-on experience with marketing automation platforms such as Eloqua, Marketo, HubSpot, or similar systems
- Working knowledge of CRM platforms, preferably Salesforce
- Understanding of digital marketing principles including email marketing, lead nurturing, customer journeys, digital analytics, and campaign reporting
- Strong project management, organisational, and prioritisation skills
- Excellent written and verbal communication skills
- Strong attention to detail and ability to manage multiple projects within deadlines
- Demonstrated ability to work effectively with cross-functional stakeholders
Desired Qualifications
- Experience within Healthcare, MedTech, Medical Devices, Life Sciences, or B2B marketing environments
- Experience using Oracle Eloqua and Salesforce CRM
- Knowledge of Adobe Experience Manager (AEM) or other website content management systems
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