Digital Marketing Specialist/Manager
RemoteToronto, Ontario, Canada
Toronto, Ontario, CanadaRemoteFull TimeSmall
Full TimeSmall
Job Summary
Plan and execute digital marketing campaigns across SEO/SEM, email, social media, and display advertising channels. Design, build, and maintain the social media presence while measuring performance against ROI and KPIs. Identify trends to optimize spend, brainstorm growth strategies, and run conversion tests. Collaborate with internal teams and vendors to create landing pages, instrument conversion points, and optimize user funnels. Evaluate emerging technologies for adoption. Requires 1-3 years of experience and solid analytics skills. Hours are Monday to Friday plus half day Saturday 9am to 5pm EST.
Required Qualifications
- Graduation or Post Graduation
- Proven working 1-3 years experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools
- Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)
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