Digital Marketing Specialist
Hybrid · Salt Lake City, Utah, United States
Job Summary
Digital Marketing Specialist responsible for owning and advancing GBS Benefits’ digital presence across email, web, and paid/organic channels. Plan, execute, and optimize digital marketing campaigns; manage email marketing including campaigns and journeys; support website content and lead generation; analyze performance with A/B testing and ROI analysis; collaborate with Sales, Client Services, and Leadership; ensure alignment with brand standards; drive measurable results and national-scale systems. Requires 3–7+ years in digital marketing, proficiency with email platforms, CMS, Google Analytics, SEMRush, and ActiveCampaign; hybrid work setup with in-office and remote flexibility; bachelor’s degree preferred but not required.
Required Qualifications
- 3–7+ years of experience in digital marketing
- Hands-on experience with email marketing platforms
- Familiarity with CMS platforms
- Experience with analytics tools (Google Analytics, SEMRush, ActiveCampaign)
- Bachelor's degree preferred but not required
- Strong collaboration and communication skills
Desired Qualifications
- Bachelor's degree preferred but not required
- 3–7+ years of experience in digital marketing (B2B experience preferred)
- Hands-on experience with email marketing platforms including driving the email strategy, content creation, campaign execution and tracking
- Familiarity with website CMS platforms and digital asset management
- Experience using analytics tools (e.g., Google Analytics), SEMRush, and ActiveCampaign to inform decisions
- Comfort owning projects from concept through execution and reporting
- Strong communication and collaboration across teams
- Organizational and multi-priority management skills
- Strategic and execution-oriented mindset
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.