Digital Marketing Specialist
$75,000–$95,000 year
On-siteToronto, Ontario, Canada
Job Summary
Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and emerging platforms, conducting daily optimization and budget checks to meet performance goals. Analyze creative performance to identify trends and make data-driven recommendations for improving ad effectiveness. Assist in ad builds, perform quality assurance checks to ensure adherence to brand guidelines, and QA briefs from the Creative Team. Partner with internal teams including Creative, Site, Data, and Finance to ensure cross-functional alignment. Use analytics tools to assess campaign performance and stay updated on industry trends to drive continuous growth. This role supports Knix's mission to empower people to be unapologetically free through innovative intimate apparel and activewear, reaching over 3 million customers globally.
Required Qualifications
- 4+ years of experience in digital marketing, specifically within paid social media advertising
- Strong proficiency in Meta advertising
- Experience working with Creative Teams to develop Creative Strategy
- Excellent organizational and time-management skills
- Ability to collaborate cross-functionally and effectively communicate findings to stakeholders
- A self-starter with a proactive approach to problem-solving and campaign optimization
Desired Qualifications
- Experience in the fashion or retail industry
- Knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.)
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.