Digital Marketing Specialist
On-siteMuscat, Muscat, Oman
Job Summary
Develop monthly digital media plans aligned with project launches, sales targets, and approved budgets. Set up, manage, and optimize campaigns across Meta, Google, TikTok, LinkedIn, YouTube, and retargeting platforms while monitoring key performance metrics to drive ROI. Coordinate with Sales and CRM users to validate lead quality and improve conversion funnels through landing page updates and tracking enhancements. Prepare weekly and monthly performance reports with actionable insights and optimize website assets, SEO basics, and digital campaign materials for accuracy. Requires a Bachelor's degree in Marketing or related field with 3-5 years of experience in performance campaigns.
Required Qualifications
- Bachelor degree in Marketing, Digital Marketing, Business, Communications, IT, or related field
- 3-5 years in digital marketing and performance campaigns
- Meta Ads
- Google Ads
- TikTok Ads
- LinkedIn Ads
- GA4
- Tag Manager
- pixels
- UTMs
- SEO basics
- landing pages
- CRM
- dashboards
- Excel
- Analytical thinking
- speed
- ownership
- commercial mindset
- attention to detail
- problem solving
- creativity
- communication
- accountability
Desired Qualifications
- Google Ads, Meta Blueprint, GA4, or SEO certification
- real estate, hospitality, high-value sales, or agency experience
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