Digital Marketing Specialist (FinTech Experience)
On-siteNewark, New Jersey, United States
Job Summary
Manage and oversee the firm's digital assets, ensuring consistent messaging, branding, and user experience across all digital channels. Develop, modify, and maintain digital content including images, video, messaging, and accessibility standards while partnering with vendors to optimize infrastructure. Analyze SEO performance using Google Analytics and collaborate with advertising partners to drive traffic, continuously testing platforms for engagement and brand alignment. Monitor campaign effectiveness and website performance to report on results, working closely with content owners to ensure accuracy and timeliness. Execute data-driven strategies in coordination with the Marketing & Communications team. Bachelor's degree in marketing or related field required with proven expertise in digital marketing, content strategy, and user experience principles.
Required Qualifications
- Bachelor's degree in marketing, communications, or related field
- Proven expertise in digital marketing, content strategy, and user experience principles
- Experience with SEO and web analytics tools (e.g., Google Analytics)
- Proficiency in digital platforms, including HTML, CSS, JavaScript, and other relevant web technologies
- Exceptional communication, writing, and organizational skills
- Ability to effectively manage multiple projects, prioritize work, and meet deadlines
Desired Qualifications
- Experience managing marketing automation tools (Salesforce/Marketing Cloud experience preferred but not required)
- Knowledge of IT security best practices for digital assets
- Google Analytics Certification
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