Digital Marketing Specialist
HybridAkron, Ohio, United States
Job Summary
Plan and execute multi-channel digital marketing campaigns across email, social, paid search, and organic channels to drive brand awareness and pipeline growth. Manage website content updates, landing pages, and on-page SEO while optimizing paid advertising budgets for cost-per-lead and ROI targets. Conduct keyword research, administer marketing automation workflows, and coordinate with design and content teams to produce collateral and schedule social media assets. Analyze campaign performance metrics, provide regular reporting to leadership, and monitor industry trends to inform strategic recommendations. This hybrid role in Akron, Ohio, requires legal authorization to work in the United States and supports cross-functional collaboration with sales and product marketing.
Required Qualifications
- Candidates must have legal authorization to work in the United States
- Strong analytical skills with experience using tools like Google Analytics, Google Data Studio, Google Search Console, and Google Tag Manager
- Experience with digital advertising platforms, specifically Google Ads, LinkedIn Advertising, Meta Business Suite, StackAdapt, etc.
- Working knowledge of SEO tools, best practices, trends, and strategy, including keyword research, competitive analysis, etc.
- Experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), related tools, and optimization strategies
- Attention to detail
- Time management skills and ability to prioritize multiple projects simultaneously
- Experience with Microsoft software programs (Excel, Word, PowerPoint, Outlook)
- Familiarity with creative tools (e.g. Adobe, Photoshop, Illustrator)
- Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Pardot)
- Excellent communication skills, both written and oral
- Exceptional interpersonal skills and proven ability to collaborate with all levels of staff and operate with a high degree of independence and initiative
- Bachelor's degree in Marketing, Communications, or relevant field
- 2-3 year's experience in digital marketing or a related role
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