Digital Marketing Specialist
$45,000–$55,000 year
RemoteUnited States
United StatesRemoteFull Time$45,000–$55,000 yearMid LevelMedium
Full TimeMid LevelMedium
Job Summary
Execute digital marketing campaigns across platforms including Pardot, HubSpot, MailChimp, Marketo, Google Ads, and LinkedIn Ads. Gather, report, and analyze marketing performance data while creating email programs, landing pages, and website updates. Implement A/B testing for landing pages, emails, and CTAs, and coordinate with clients for HTML/CSS edits. Create and optimize paid media programs to consistently achieve monthly targets. Work collaboratively with visual, content, and website developers to support client needs.
Required Qualifications
- Highly motivated and disciplined self-starter
- Excellent oral and written communication skills
- Knowledge of Google Analytics
- Knowledge of PPC Campaigns
- Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
- Comfortable with marketing technology
- Fast learner of new platforms
- Working knowledge of WordPress page builder WPBakery or Elementor
- Working knowledge of HTML/CSS
- Process-oriented
- Must be able to lift 15 pounds at times
Desired Qualifications
- Proficiency in CRM systems such as Salesforce.com or HubSpot
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