Digital Marketing Specialist
On-siteHyderabad, Telangana, India
Job Summary
Manage digital presence across web, search, social, and campaigns by conducting keyword research, optimizing on-page and off-page elements, and enhancing site performance. Design conversion-focused landing pages, execute email campaigns, and nurture automated lead journeys while developing social media calendars for LinkedIn, Twitter/X, Facebook, Instagram, and YouTube. Create repurposed content including blogs, case studies, and newsletters, then track performance via Google Analytics and Search Console to present weekly KPI reports. Plan PPC and paid social campaigns to support lead generation, continuously recommend new strategies and tools to maximize ROI.
Required Qualifications
- Bachelor's degree in marketing, Communications, or related field
- 3+ years of experience in digital marketing
- Proven SEO experience with measurable results
- Strong knowledge of WordPress CMS
- Experience with marketing automation tools (e.g., Zoho, HubSpot etc)
- Proficiency in Google Analytics, Google Search Console, and social media analytics
- Excellent communication and content creation skills
Desired Qualifications
- Bachelor's degree in marketing, Communications, or related field (preferred)
- B2B/IT services marketing experience is a plus
- Digital Advertising (Preferred)
- PPC/Ads Management (Nice-to-Have)
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