Digital Marketing & Social Media Specialist (Part-Time - Remote)
$800–$1,500 year
RemoteSydney, New South Wales, Australia or Philippines
Job Summary
Plan, create, and publish daily content across Instagram, Facebook, and TikTok while monitoring engagement and optimizing posting times to maximize organic reach. Manage content calendars, respond to trends, and develop strategies that navigate strict platform policies to minimize content suppression. Improve website search rankings through keyword research, SEO-friendly blog creation, and Google Analytics monitoring. Utilize AI tools to generate high-quality content, images, and marketing assets, building workflows to enhance productivity. Assist with email campaigns, landing page optimization, and competitor research, while creating digital billboard artwork and coordinating outdoor advertising schedules. Provide regular reports on traffic, SEO performance, and social growth metrics to drive continual improvement.
Required Qualifications
- 3+ years' experience in Digital Marketing
- Strong SEO knowledge
- Advanced Instagram knowledge
- Strong Facebook Business Suite experience
- Strong TikTok marketing experience
- Experience growing social media accounts organically
- Excellent understanding of social media algorithms
- Experience using AI tools for marketing
- Strong written English
- Excellent attention to detail
- Highly organised and proactive
- Able to work independently with minimal supervision
- Creative and innovative
- Analytical and data-driven
- Adaptable to constant platform changes
- Curious and always learning
- A problem solver who enjoys testing new ideas
- Self-motivated and reliable
- Commercially minded with a focus on business growth
Desired Qualifications
- Experience marketing in highly regulated or restricted industries
- Experience working around advertising limitations while remaining compliant with platform policies
- Graphic design skills (Canva, Adobe Creative Suite or similar)
- Video editing (CapCut, Premiere Pro or similar)
- Google Analytics
- Google Search Console
- SEMrush, Ahrefs or similar SEO platforms
- Experience with digital outdoor advertising
- Basic bookkeeping or administrative skills to support the business as it grows
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