Digital Marketing Operations Specialist
$120,000–$120,000 year
Hybrid · Oakland, California, United States
Job Summary
Digital Marketing Operations Specialist to plan, implement, manage, and support digital marketing initiatives, focusing on email campaigns and optimization across channels. You will lead campaign planning, QA of campaigns using Journey Builder, Salesforce Sends, and Granicus govDelivery, manage Salesforce Marketing Cloud Growth environment, oversee performance marketing with agency partners across Meta, Google, and other paid channels, own analytics and reporting across paid media and web funnels, produce monthly performance reports, collaborate with brand and cross-functional teams, execute basic website updates in WordPress, stay current on marketing trends and technologies, and ensure alignment with broader brand messaging. This hybrid role requires 4+ years in digital marketing, strong analytical and project-management skills, and proficiency with Salesforce Marketing Cloud, analytics tools, and WordPress, with a Bachelor’s degree or equivalent experience.
Required Qualifications
- Bachelor’s degree or equivalent experience
- 4+ years in digital marketing, including campaign reporting, optimization/strategy, email execution, and cross-functional collaboration
- 4+ years hands-on experience with Salesforce Marketing Cloud or a similar marketing automation platform
- Experience managing agencies or external partners across paid and owned channels (email, onsite, social, Meta, Google Ads, etc.)
- Proficiency with analytics and reporting tools (e.g., Google Analytics 4, Looker, Tableau) and strong analytical/quantitative skills
- Experience with social media content optimization; familiarity with tools like Hootsuite is a plus
- Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment
- Clear, concise communicator and effective collaborator; comfortable working on a small, cross-functional team
- High proficiency with Microsoft Office (Word, Excel, PowerPoint) and virtual meeting applications
- Knowledge & Technical Skills
- Working knowledge of Salesforce and Data Cloud fundamentals
- Familiarity with the Google marketing/analytics stack (GA4, Tag Manager, Search Console, URL builders, etc.)
- Experience with WordPress and related plugins for optimization, UX, and ADA compliance
- Understanding of social media best practices (Instagram, Facebook, LinkedIn, Bluesky, YouTube)
- Basic knowledge of HTML/CSS; exposure to SQL, AMPscript, and SSJS for Marketing Cloud is a plus
- Understanding of website privacy, cookie management, and opt-out functionality
- Experience with Asana or similar project management tools
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