Digital Marketing Manager
$115,000–$125,000 year
HybridAustin, Texas, United States
Job Summary
Conduct detailed reviews and optimizations of digital marketing performance across 1,100+ franchise locations by directly managing Google Ads, Meta Ads, and GA4 campaigns. Analyze the relationship between advertising spend, website activity, and conversion rates to provide data-driven feedback that lowers customer acquisition costs and maximizes ROI. Generate periodic reports on traffic, leads, and enrollments while monitoring competitor activity and market trends to inform budget pacing and strategic adjustments. Support franchise owners through performance review calls and maintain standard operating procedures for marketing programs.
Required Qualifications
- 5+ years of hands-on digital marketing, performance marketing, or analytics experience
- direct ownership of Google Ads and Meta campaign management and budgets
- Expert knowledge of advertising platforms, conversion setups, and data analysis
- Basic knowledge of Google Analytics (GA4), campaign reporting, structured A/B testing, and translating platform data into business decisions
- Excellent written and verbal communication skills
- ability to translate technical media metrics into clear recommendations for business partners
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment
- Bachelor's degree
Desired Qualifications
- agency experience serving multi-unit brands
- Multi-location, franchise, or local-marketing-at-scale experience
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