Digital Marketing Manager - Transitions
On-sitePlano, Texas, United States
Job Summary
Lead E-Commerce and online marketing initiatives for assigned Aimbridge hotels to increase market share and revenue. Analyze specific hotel needs to create strategies covering SEO, SEM, display, pay-per-click, and email marketing. Manage relationships with online travel agencies, global distribution systems, and brand websites while monitoring inventory controls and booking volume. Serve as the point-person for reputation management by reviewing social media pages and responding to guest reviews across TripAdvisor and other platforms. Regularly audit online presence for imagery, content, and link functionality. Develop location-specific strategies to shift OTA bookings toward brand direct channels and champion group meeting and catering business growth. Generate analytic reports, discuss sales trends, and formulate action plans for occupancy and RevPAR maximization. Travel periodically to assigned hotels and corporate offices for training and business activities as needed.
Required Qualifications
- Marketing degree
- 4 years of online marketing and revenue management experience
- experience specific to the hotel industry
- previous experience with major hospitality brands (Marriott Hilton Choice Starwood etc.)
- Strong understanding of traditional and online marketing mediums
- experience with distributed marketing functions
- passion for business development
- proven track record for E-Commerce success
- Background in search engine optimization
- pay-per-click advertising
- display advertising
- email marketing
- Exceptional computer literacy
- ability to easily navigate database browser email document and spreadsheet applications and related programs
- Previous experience with Property Management Systems
- Previous experience with Computer Reservations Systems
- Exceptional service orientation
- keen ability to focus and deliver on guest needs
- Reliable and responsible character
- exceptional follow up
- attention to detail
- Proven leadership skills
- Ability to work effectively as an independent contributor
- Ability to work effectively as a part of a collaborative team
- Ability to multi-task
- Ability to effectively manage numerous priorities
- Ability to work in a fast-paced environment
- Ability to travel periodically on behalf of the company for both short and prolonged periods of time
Desired Qualifications
- experience with IQ Ware
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