Digital Marketing Manager
$70,000–$120,000 year
On-siteNairobi, Nairobi County, Kenya
Job Summary
Manage digital campaigns across social media, email, search engines, and display advertising while developing strategies aligned with company goals. Conduct market research to identify trends and competitor activities, then create engaging content for digital platforms including social posts, blogs, and newsletters. Monitor performance metrics using tools like Google Analytics and optimize campaigns to improve ROI and meet KPIs. Collaborate with cross-functional teams to execute initiatives and manage advertising budgets effectively. Continuously test and iterate strategies to drive innovation. This role supports an ecommerce shop selling electronics and cyber security software solutions.
Required Qualifications
- 3-5 years experience in digital marketing
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Proven experience in digital marketing, with a track record of successful campaigns and measurable results
- Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Ads, Facebook Ads Manager, email marketing software, and content management systems (CMS)
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills, with the ability to create compelling content tailored to different digital channels and target audiences
- Creative thinking and problem-solving abilities, with a keen eye for detail
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Up-to-date knowledge of digital marketing trends, strategies, and best practices
Desired Qualifications
- Added bonus if you have Chartered Institute of Marketing (CIM) qualifications
- Certification in digital marketing (e.g., Google Ads certification, HubSpot certification) is a plus
- Experience with SEO, SEM, and social media advertising is highly desirable
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