Digital Marketing Manager
HybridSwindon, England, United Kingdom
Job Summary
Develop and manage digital media plans and forecasts across paid and owned channels to deliver traffic and ROI targets. Monitor channel performance, optimize targeting and journeys, and execute testing roadmaps to drive conversion and profitable growth. Deliver reporting and insights while managing agency partners for effective campaign execution. Collaborate with Trading and Marketing teams to align digital activity with brand guidelines, define CRM automation programs, and lead SEO roadmaps for improved organic visibility. This role supports TGJones' High Street Marketing team in shaping the next chapter of the business through innovation and long-term growth.
Required Qualifications
- Proven experience managing Paid Media, CRM, and SEO within a retail or ecommerce environment
- Strong hands-on experience with platforms including Google Ads, Meta Ads Manager, GA4, ESPs (such as Klaviyo, Ometria, or Bloomreach), and SEO tools including SEMrush, Ahrefs, and Screaming Frog
- Demonstrated experience managing budgets, forecasting performance, and leading agency relationships
- Excellent stakeholder management skills with the ability to collaborate effectively across cross-functional teams
- Commercially driven with a strong track record of delivering measurable growth and revenue impact
- Experience required for this role
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