Digital Marketing Manager
$41,600,000–$52,000,000 year
On-siteDelhi, Delhi, India
Delhi, Delhi, IndiaOn-siteFull Time$41,600,000–$52,000,000 yearSmall
Full TimeSmall
Job Summary
Manage Search and Lead Gen campaigns on Google Ads and LinkedIn Ads to drive quality leads for Media, Solar, and Cleantech verticals. Conduct keyword research, create ad copy, and optimize bids while monitoring daily spend, CTR, and Cost Per Lead. Download and maintain daily leads in spreadsheets, share them with sales, and prepare weekly performance reports on spend versus conversion metrics. Coordinate with internal teams for creatives using Canva and test headlines, descriptions, and CTAs to improve funnel performance.
Required Qualifications
- 1–3 years of hands-on experience in Google Ads and/or LinkedIn Ads
- Experience in B2B lead generation or service-based marketing preferred
- Google Ads (Search campaigns – mandatory)
- LinkedIn Campaign Manager (Lead Gen Ads – mandatory)
- Basic understanding of: CPC, CPL, CTR
- Conversion tracking concepts
- MS Excel / Google Sheets (basic reporting)
- Decent English writing skills for ad copy
- Ability to learn technical domains like Solar & Hydrogen
Desired Qualifications
- Experience in B2B lead generation or service-based marketing preferred
- Familiarity with Canva is a plus
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