Digital Marketing Manager
On-site · Singapore, Singapore
Job Summary
Digital Marketing Manager responsible for APAC campaigns across web, email, social, and events; drive data-driven, compliant, on-brand digital experiences; manage audience segmentation, email lists, and targeting logic; adapt content to channel formats; advise on campaign design and timing; collaborate with regional and central platforms (LinkedIn, Hootsuite, WeChat); monitor performance and optimise; lead asset creation and cross-regional collaboration; require 5+ years in B2B digital marketing and a Bachelor's degree; English and Mandarin proficiency.
Required Qualifications
- 5+ years of hands-on experience in B2B digital marketing within regional or global teams
- Proficiency with marketing automation platforms (e.g. Marketo, Salesforce Marketing Cloud) to execute campaigns, manage workflows, and report on performance
- Experience working with social media platforms (LinkedIn) and scheduling/publishing platforms such as Hootsuite
- Fluency in English, with Mandarin language skills required for managing WeChat responsibilities
- Bachelor's degree (or equivalent) in Marketing, Communications, or a related field
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