Digital Marketing Manager
On-siteMadrid, Madrid, Spain
Job Summary
Manage hands-on awareness and lead generation campaigns by setting up multi-channel initiatives, creating landing pages, and executing paid ads across Google, LinkedIn, and other platforms. Monitor and optimize the lead lifecycle through scoring, nurturing, and segmentation while developing compelling programs across target business segments. Drive sales enablement by educating teams on demand generation processes and ensuring seamless integration of marketing automation tools with the CRM. Optimize website structure and content for SEO, GEO, and AEO alignment, then report on key performance indicators to ensure business impact. Requires Hubspot expertise, 3-5 years in digital marketing, and a matrix organization experience.
Required Qualifications
- Hands-on knowledge in digital campaign set up & execution and performance tracking
- Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing
- Excellent understanding Hubspot is a must
- good understanding of CRM system
- Minimum of 3-5 years experience in lead management, marketing automation and digital marketing project management
- Excellent knowledge in website analytics (Google Analytics, Tag Manager), Google Ads, SEO / GEO
- Analytical mindset
- High degree of independence and pragmatism
Desired Qualifications
- strategic thinking
- creativity
- technical expertise
- strong understanding of digital marketing channels
- data-driven optimization of marketing activities
- drive impactful digital initiatives
- enhance brand visibility
- contribute to business growth
- strong collaboration with the business
- Hands-on Awareness and Lead Generation Campaigns
- Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
- Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
- Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
- Development and execution of compelling lead nurture programs across target business segments and sales funnel stages
- Sales Enablement and Integration
- Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
- Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
- Evaluate and support sales-initiated marketing activities
- Website Rehaul and Content Optimization
- Define new webpage components to optimize web page UI / UX
- Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines
- Optimize website structure and technical basics to ensure all content is highly visible to users and AI
- Reporting and Metrics
- Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities
- Able to effectively work and communicate at all levels within a matrix organization
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