Digital Marketing Manager
$100–$120,000 year
On-siteIrvine, California, United States
Job Summary
Develop and optimize retail media campaigns across Walmart Connect, Costco Media, and paid channels to drive traffic, conversions, and maximize return on ad spend. Manage campaign budgets, analyze performance metrics, and create SEO-friendly product descriptions and digital copy to improve search visibility and digital shelf optimization. Conduct keyword research, competitive analysis, and product page audits while coordinating influencer marketing and collaborating with Sales, Design, and external partners to execute high-impact initiatives. Manage relationships with media vendors and retail partners, providing performance reporting and actionable insights to support product launches and promotions.
Required Qualifications
- 4-6+ years of digital, eCommerce, or omnichannel marketing experience
- 2+ years managing retail media, digital shelf operations, or media buying for major retailers
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience marketing products through retailers such as Walmart, Costco, Sam's Club, Lowe's, Home Depot, or Target
- Hands-on experience with Retail Media Networks (RMNs), preferably Walmart Connect
- Strong understanding of paid media, SEO, digital content optimization, and eCommerce marketing
- Strong copywriting, analytical, communication, and project management skills
- Ability to use data to drive business results
- Location in the city of Irvine, CA area
- 1st shift availability
- Direct hire opportunity status
Desired Qualifications
- Experience managing retail media, digital shelf operations, or media buying for major retailers
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