Digital Marketing Manager - Search & Strategy
$72,000–$103,000 year
HybridChicago, Illinois, United States
Job Summary
Lead SEO and AI search optimization initiatives across traditional engines and emerging answer platforms while driving website visibility, authority, and discoverability. Manage site structure, technical SEO health, and content optimization to improve engagement and conversion. Own paid digital programs including programmatic advertising, manage budgets to maximize ROI, and build performance dashboards that translate analytics into actionable business insights. Partner with content, design, and broader business stakeholders to align digital initiatives with strategic priorities and monitor emerging search trends and AI developments.
Required Qualifications
- Experience managing digital marketing programs with direct responsibility for SEO, organic growth, and website performance
- Experience driving visibility and engagement across traditional search engines and AI-powered discovery platforms
- Strong understanding of technical SEO, content optimization, website analytics, and conversion optimization
- Experience managing paid digital marketing campaigns across platforms such as Google Ads, LinkedIn, Meta, or similar channels
- Strong understanding of B2B marketing and complex customer journeys
- Experience using analytics and reporting tools to support decision-making and performance optimization
- Strong analytical, communication, and stakeholder management skills
- Ability to translate technical findings into meaningful business recommendations
- A proactive mindset with the ability to build processes, structure, and scalable programs
Desired Qualifications
- Experience with eCommerce website management and conversion optimization
- Experience using tools such as Google Search Console, Ahrefs, SEMrush, or similar SEO platforms
- Experience optimizing content and digital experiences for AI-powered search and discovery platforms
- Experience working within professional services, financial services, or other complex B2B environments
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.