Digital Marketing Manager – Resident Shows
On-siteLas Vegas, Nevada, United States
Job Summary
Lead digital marketing strategy for assigned Cirque du Soleil Resident Shows by developing plans that drive ticket sales, audience growth, and revenue through paid search, paid social, and programmatic campaigns. Own paid search and social strategies across Meta, TikTok, and YouTube, optimizing bidding, targeting, and creative testing to maximize return on ad spend. Analyze campaign performance and sales data to identify trends, recommend data-driven optimizations, and support integrated strategies with internal and agency teams. Develop annual marketing plans, budgets, and forecasting while presenting business cases to senior leadership. Communicate insights and recommendations to stakeholders and proactively explore emerging technologies and platform best practices to support division objectives.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Business, Digital Marketing, or a related field
- At least 5 years of experience in digital marketing, performance marketing, entertainment marketing, tourism marketing, advertising, or agency environments
- Demonstrated expertise in paid search (Google Ads, Microsoft Ads) and paid social advertising (Meta, TikTok, YouTube, and other emerging platforms)
- Experience managing multi-million-dollar digital advertising budgets and optimizing campaigns based on revenue performance and return on ad spend
- Strong understanding of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other digital analytics and reporting platforms
- Experience with audience segmentation, attribution, conversion optimization, A/B testing, and digital performance reporting
- Strong analytical skills with the ability to interpret data and develop strategic business recommendations
- Strong presentation, communication, project management, and organizational skills
- Experience working collaboratively with agencies, vendors, and cross-functional stakeholders
- Working knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)
- Ability to work under pressure while maintaining a professional and collaborative demeanor
- Excellent written and verbal communication skills
- Ability to travel as required
- Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and submission of acceptable documentation verifying identity and work authorization
Desired Qualifications
- Previous experience driving revenue, ticket sales, or consumer demand through digital marketing initiatives
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