Digital Marketing Manager

Digital Marketing Manager responsibilities include developing and executing comprehensive paid media strategies across search, paid social, display, affiliate, and programmatic channels to drive customer acquisition and revenue growth; owning end-to-end campaign management with planning, launch, optimization, and reporting; monitoring and optimizing bids, budgets, audiences, creatives, and landing pages to improve CPA, ROAS, and CVR; collaborating with analytics to ensure proper conversion tracking and measurement; leading A/B and multivariate testing initiatives; managing relationships with media platform representatives and external agencies; collaborating with creative, brand, and content teams to develop assets that resonate with target audiences and meet product and legal requirements; staying ahead of industry trends and evaluating AI-powered bidding and audience tools for applicability to campaigns.