Digital Marketing Manager
On-siteCasablanca, Casablanca-Settat, Morocco
Job Summary
Produce and optimize SEO content, landing pages, and on-page fundamentals for the company website, while managing organic social execution and operating the ABM platform end to end. Maintain the keyword and topic roadmap, monitor rankings and AI-citation visibility, and refresh existing content to improve performance. Execute the organic content pipeline against a predictable calendar, manage CMS updates, and resolve broken links to ensure conversion optimization. Draft, schedule, and publish content in a consistent brand voice, applying learnings from structured A/B tests to content, format, and timing. Monitor account and campaign performance, develop multi-version ad creatives, and produce performance readouts reporting results and insights to Product and Growth Marketing. Requires four or more years in digital marketing, hands-on SEO, and proficiency with GA4 and ABM tools like 6sense or Demandbase.
Required Qualifications
- Four or more years in digital, growth, or content marketing
- preferably B2B or B2B SaaS
- Hands-on SEO (keyword research, topic planning, on-page optimization, internal linking, performance analysis)
- familiarity with Answer Engine Optimization
- Demonstrated ability to write, edit, optimize, and publish high-quality organic content at a consistent cadence
- Working knowledge of website CMS platforms, page layout, user journeys, and conversion-rate optimization
- Experience running organic social programs and structured A/B tests
- Hands-on experience with an ABM platform (e.g., 6sense, Demandbase, Propensity)
- a social media management platform (e.g., Oktopost, Sprinklr, Sprout Social)
- Proficiency with GA4 and digital channel reporting
- strong analytical skills to turn data into prioritized actions
- Strong project and calendar management across multiple recurring workstreams
- clear communication across cross-functional stakeholders
- a self-directed, detail-oriented, quality-focused working style
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