Digital Marketing Manager - Paid Media
$81,515–$95,900 year
On-site · New York City, New York, United States or Irvine, California, United States
Job Summary
Digital Marketing Coordinator role within U.S. Bank's credit card marketing team focusing on cross-channel paid media campaigns, AI-powered optimization, and audience-first strategies. Responsibilities include planning, launching, and managing digital paid media campaigns across search, social, display, and video; leveraging AI and data analytics to monitor performance, optimize targeting, and enhance audience segmentation; collaborating with internal teams and agency partners to ensure campaigns are integrated and compliant; assisting with campaign reporting, budgeting, and timelines; supporting influencer marketing efforts; and staying current on digital marketing trends. Requires a bachelor's degree (or equivalent experience) and 4–6 years in marketing or related field; preferred 2+ years in digital marketing/payments media; familiarity with Google Ads, Facebook Business Manager, analytics tools; strong collaboration, communication, and organizational skills; knowledge of regulatory considerations in digital marketing.
Required Qualifications
- Bachelor's degree, or equivalent work experience
- Four to six years of experience in marketing or related field
- 2+ years of experience in digital marketing, paid media, or related field (internships and project work count)
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Business Manager)
- Hands-on experience using analytics tools to interpret campaign data
- Strong teamwork and communication skills
- Organized, detail-oriented, able to manage multiple priorities
- Basic understanding of regulatory and compliance considerations in digital marketing
- Advanced knowledge of advertising/promotion and new business development
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