Digital Marketing Manager
$92,141–$115,175 year
HybridSanta Ana, California, United States
Job Summary
Oversee and manage the credit union's digital footprint, developing and executing strategies to enhance online reputation, engagement, and member loyalty across website, social media, email, and other channels. Create and publish high-quality content while managing segmented email campaigns to drive member engagement and retention. Lead a team by selecting, hiring, coaching, and evaluating associates to achieve department goals, including cross-training and handling performance-related issues. Monitor online reviews and member feedback to maintain a positive brand reputation and optimize the digital member journey. Track campaign performance using analytics tools to provide actionable insights for continuous improvement. Work remotely on Mondays and Fridays with headquarters-based days on Tuesdays through Thursdays.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field or equivalent work experience and knowledge
- Three to five years relevant experience in people management, digital marketing, in either Agency or Corporate environments, with a focus on managing social media, email marketing, and digital communications
- Proficiency in using analytics tools (Google Analytics, social media insights, etc.) to track and measure digital performance
- Strong understanding of digital marketing strategies, trends, and best practices
- Experience with content management systems (CMS), email marketing platforms, and social media management tools
- Excellent writing, editing, and communication skills with a keen eye for detail
- Ability to manage multiple projects and deadlines while maintaining high-quality work
- Experience with marketing automation and CRM platforms
- Familiarity with SEO, SEM, and digital advertising strategies
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