Digital Marketing Manager

Lead high-impact digital, paid media, and brand marketing strategies across multiple markets to fuel brand growth and keep Monster's culture alive online. Drive bold, disruptive campaigns that amplify brand presence, ignite consumer engagement, and deliver measurable business results while ensuring every touchpoint embodies the energy, attitude, and lifestyle that define the brand. Manage day-to-day campaign planning and execution across all digital platforms, optimizing key paid media channels including Meta, TikTok, Google/YouTube, and X/Twitter. Define and establish KPIs for all digital channels, ensuring weekly, monthly, and yearly tracking and reporting with data-driven recommendations. Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring. Support ideation, management, and execution of locally driven content projects, microsites, and landing pages. Develop and execute PR strategies to increase brand relevancy and recognition via earned media, influencers, and interest groups. Lead e-commerce strategy and roadmap, managing campaign execution and weekly performance optimizations. Curate digital content and copywriting for organic and paid channels, supporting KOL and ambassador searches to maximize digital KPIs.