Digital Marketing Manager
HybridSunrise, Florida, United States
Job Summary
Own MASA's seminar digital marketing program end-to-end, translating performance data into recommendations that drive down cost per lead and increase attendance, conversion, and ROI. Bring AI and automation into the everyday workflow by building tools and shortcuts that free the team to focus on strategy. Lead full-funnel strategy for programmatic and native advertising, ensuring the right creative reaches the right audience on time and on brand. Build a creative testing engine by designing experiments, tracking winners, and turning findings into the team's next best move. Own the CRO testing roadmap across landing pages, ecommerce experiences, and offer messaging, partnering closely with design and copy to keep the pipeline of experiments moving. Connect the dots between creative, offer, and funnel performance by reporting insights that shape how MASA markets to millions of members.
Required Qualifications
- 4+ years of experience in digital marketing, marketing operations, or a related role
- hands-on depth in at least two of: program/campaign operations, paid media creative management, or CRO
- Real, hands-on experience putting AI tools or emerging platforms to work--automating a workflow, generating or testing creative, or building something lightweight to solve a problem
- A sharp analytical instinct, with the ability to pull data from multiple systems and turn it into a clear story and a clear recommendation
- Comfort managing data across marketing platforms, spreadsheets, and reporting tools, including strong Excel skills
- The ability to juggle several live workstreams at once without losing sight of the details or the bigger picture
Desired Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred, or equivalent practical experience
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