Digital Marketing Manager
On-siteBrussels, Brussels Capital, Belgium
Job Summary
Own and drive portfolio-level digital strategy aligned with therapeutic priorities and commercial objectives across five Specialty Care Immunology brands. Define scalable digital plays deployable across brands and translate strategy into actionable guidance for brand teams. Design and lead omnichannel frameworks covering CRM, digital channels, and rep-triggered activation while partnering with Brand Managers to embed data-driven journeys. Act as the portfolio digital lead to ensure consistency, set standards for content and measurement, and leverage IQVIA analytics to optimize performance. Equip markets with practical tools and playbooks to shift from activity-based execution to impact-driven engagement. Partner with the International Marketing Director to elevate omnichannel maturity and modernize specialty HCP engagement across Europe.
Required Qualifications
- 5+ years' experience in pharma digital marketing or omnichannel roles
- Strong understanding of CRM-led engagement, digital content ecosystems, and multichannel activation
- Experience working across multiple brands or portfolios and/or multi-country European environments
- Solid hands-on knowledge of platforms such as Veeva, Salesforce, Adobe, or similar
- Confidence using data and dashboards to inform decisions and optimization
- Ability to balance strategic thinking with operational delivery
- Strong stakeholder management skills and credibility working with senior marketing and sales leaders
- Comfortable operating in a matrix, alliance-led model with multiple priorities and high visibility
Desired Qualifications
- ideally in Specialty Care
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