Digital Marketing Manager
$60,000–$75,000 year
On-siteLos Angeles, California, United States
Job Summary
Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and emerging channels like TikTok and live streaming. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution. Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization. Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness. Partner with the Local Marketing team to drive online-to-offline user growth initiatives. Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness. Requires a Bachelor's degree, 2+ years in digital marketing with team management experience, fluency in English and Chinese, and familiarity with the U.S. Chinese community.
Required Qualifications
- Bachelor's degree or above
- 2+ years of experience in digital marketing
- prior team management experience
- Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies
- proven experience driving audience growth
- Experience managing KOL/KOC partnerships
- experience managing influencer marketing campaigns
- Strong analytical skills
- ability to translate data into actionable marketing strategies
- Fluent in both English and Chinese
- excellent cross-cultural communication skills
- Familiar with the Chinese community in the U.S.
- knowledge of consumer behavior of international students and Chinese families
- Self-motivated
- execution-oriented
- able to manage multiple projects in a fast-paced environment
Desired Qualifications
- Experience in internet, food delivery, e-commerce, or consumer brands
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