humm groupPosted 3 weeks ago

Digital Marketing Manager

humm groupPosted 3 weeks ago

On-siteAuckland, Auckland, New Zealand

Auckland, Auckland, New ZealandOn-siteFull TimeSenior LevelLarge

Full TimeSenior LevelLarge

Job Summary

Own and optimise the NZ digital ecosystem, including website and app experience, to ensure channels are customer first. Lead SEO, AEO, digital measurement, and analytics initiatives, partnering with internal teams and agency partners to identify opportunities and maximise ROI. Take ownership of GA4 for NZ Marketing, including audience development, attribution, reporting dashboards, remarketing strategies, and optimisation recommendations. Design, implement, and optimise customer acquisition, reactivation, retention, and engagement campaigns using Salesforce Marketing Cloud, working closely with Acquisition and Lifecycle Marketing teams to improve conversion across the customer journey. Translate data and customer insights into actionable recommendations, leveraging analytics tools and measurement frameworks to drive continuous improvement and enhanced customer experiences.

Required Qualifications

5+ years' experience in digital, performance, CRM, and/or lifecycle marketing
Strong hands-on experience in SEO
Strong hands-on experience in SEM
Strong hands-on experience in website optimisation
Strong hands-on experience in GA4 analytics
Strong hands-on experience in CRM
Strong hands-on experience in marketing automation
Ideally including Salesforce Marketing Cloud (or similar)
Proven experience managing customer journeys
Proven experience managing customer lifecycle campaigns
Proven experience in audience segmentation
Proven experience in campaign execution
Proven experience in digital optimisation
Ability to translate data into actionable insights
Ability to develop measurement frameworks
Ability to drive performance improvements
Ability to work autonomously
Ability to identify opportunities
Ability to solve problems
Ability to build scalable marketing solutions from the ground up
Ability to combine strong technical expertise with a passion for driving growth
Ability to analyse performance
Ability to uncover opportunities
Ability to use insights to optimise customer acquisition, engagement, and conversion
Ability to improve path to purchase
Ability to improve path to conversion for new customers
Ability to optimise referral pathways
Ability to improve conversion across the customer journey
Ability to develop audience development strategies
Ability to create reporting dashboards
Ability to develop remarketing strategies
Ability to provide optimisation recommendations
Ability to design customer acquisition campaigns
Ability to design reactivation campaigns
Ability to design retention campaigns
Ability to design engagement campaigns
Ability to partner with internal teams
Ability to partner with agency partners
Ability to identify opportunities
Ability to improve performance
Ability to maximise ROI
Ability to take ownership of driving customer growth
Ability to shape digital strategy
Ability to influence decision-making
Ability to lead initiatives that drive customer acquisition
Ability to lead initiatives that drive engagement
Ability to lead initiatives that drive sales
Ability to own and optimise NZ digital ecosystem
Ability to ensure channels are customer first
Ability to work with relevant stakeholders
Ability to improve UX
Ability to improve SEO
Ability to improve CRO
Ability to improve on-site merchandising
Ability to lead SEO initiatives
Ability to lead AEO (Answer Engine Optimisation) initiatives
Ability to lead digital measurement initiatives
Ability to lead analytics initiatives
Ability to partner with Acquisition and Lifecycle Marketing teams
Ability to improve conversion across the customer journey
Ability to translate data and customer insights into actionable recommendations
Ability to leverage analytics tools
Ability to leverage measurement frameworks
Ability to drive continuous improvement
Ability to drive growth
Ability to enhance customer experiences
Ability to take ownership of GA4 for NZ Marketing
Ability to develop audience development strategies
Ability to create attribution reporting
Ability to create reporting dashboards
Ability to develop remarketing strategies
Ability to provide insights
Ability to provide optimisation recommendations
Ability to design, implement, and optimise customer acquisition campaigns
Ability to design, implement, and optimise reactivation campaigns
Ability to design, implement, and optimise retention campaigns
Ability to design, implement, and optimise engagement campaigns
Ability to work closely with Acquisition and Lifecycle Marketing teams
Ability to improve conversion across the customer journey
Ability to drive customer growth
Ability to drive customer engagement
Ability to drive customer acquisition
Ability to drive sales
Ability to deliver measurable results
Ability to use data
Ability to use insights
Ability to use performance marketing
Ability to be commercially minded
Ability to thrive on analytics
Ability to thrive on performance optimisation
Ability to turn insights into action
Ability to make a significant impact in a fast-growing business
Ability to be a self-starter
Ability to work autonomously
Ability to work proactively
Ability to find new avenues for growth
Ability to find new revenue
Ability to love analysing performance
Ability to uncover opportunities
Ability to use insights to optimise customer acquisition, engagement, and conversion
Ability to be highly analytical
Ability to combine strong technical expertise with a passion for driving growth across a variety of initiatives
Ability to be curious
Ability to be adaptable
Ability to be tenacious
Ability to be accountable
Ability to be respectful
Ability to embrace diverse perspectives
Ability to value the unique contributions of each team member
Ability to make reasonable adjustments to provide a positive, barrier-free recruitment process
Ability to create a welcoming and supportive environment where all people can thrive
Ability to be a data-driven digital marketer
Ability to have a curious mind
Ability to be comfortable working autonomously
Ability to identify opportunities
Ability to solve problems
Ability to build scalable marketing solutions from the ground up
Ability to take ownership of driving customer growth across a suite of card products
Ability to use data, insights, and performance marketing to deliver measurable results
Ability to have the autonomy to shape digital strategy
Ability to influence decision-making
Ability to lead initiatives that drive customer acquisition, engagement, and sales
Ability to be commercially minded
Ability to thrive on analytics
Ability to thrive on performance optimisation
Ability to turn insights into action
Ability to make a significant impact in a fast-growing business
Ability to own and optimise NZ digital ecosystem
Ability to ensure channels are customer first
Ability to work with relevant stakeholders to improve path to purchase
Ability to work with relevant stakeholders to improve path to conversion for new customers
Ability to work with relevant stakeholders to optimise referral pathways
Ability to have responsibility for UX
Ability to have responsibility for SEO
Ability to have responsibility for CRO
Ability to have responsibility for referral pathways
Ability to have responsibility for on-site merchandising
Ability to drive customer growth and engagement
Ability to lead SEO, AEO (Answer Engine Optimisation), digital measurement, and analytics initiatives
Ability to partner with internal teams and agency partners to identify opportunities
Ability to partner with internal teams and agency partners to improve performance
Ability to partner with internal teams and agency partners to maximise ROI
Ability to take ownership of GA4 for NZ Marketing
Ability to include audience development
Ability to include attribution
Ability to include reporting dashboards
Ability to include remarketing strategies
Ability to include insights
Ability to include optimisation recommendations
Ability to design, implement, and optimise customer acquisition, reactivation, retention, and engagement campaigns
Ability to work closely with Acquisition and Lifecycle Marketing teams
Ability to improve conversion across the customer journey
Ability to translate data and customer insights into actionable recommendations
Ability to leverage analytics tools and measurement frameworks to drive continuous improvement
Ability to leverage analytics tools and measurement frameworks to drive growth
Ability to leverage analytics tools and measurement frameworks to enhance customer experiences
Ability to be a data-driven digital marketer
Ability to have a curious mind
Ability to combine strong technical expertise with a passion for driving growth across a variety of initiatives
Ability to be a self-starter
Ability to work autonomously and proactively to find new avenues for growth and new revenue
Ability to love analysing performance
Ability to uncover opportunities
Ability to use insights to optimise customer acquisition, engagement, and conversion
Ability to be highly analytical
Ability to translate data into actionable insights
Ability to develop measurement frameworks
Ability to drive performance improvements
Ability to have proven experience managing customer journeys
Ability to have proven experience managing customer lifecycle campaigns
Ability to have proven experience in audience segmentation
Ability to have proven experience in campaign execution
Ability to have proven experience in digital optimisation
Ability to deliver commercial outcomes
Ability to be comfortable working autonomously
Ability to identify opportunities
Ability to solve problems
Ability to build scalable marketing solutions from the ground up
Ability to have 5+ years' experience in digital, performance, CRM, and/or lifecycle marketing
Ability to have ideally gained experience within an agency or highly data-driven environment
Ability to embrace flexible working arrangements
Ability to ensure a genuine work-life balance
Ability to embrace a fun, vibrant inclusive culture
Ability to embrace diverse perspectives
Ability to value the unique contributions of each team member
Ability to be Curious
Ability to be Adaptable
Ability to be Tenacious
Ability to be Accountable
Ability to be Respectful
Ability to invite candidates of all gender expressions, ethnicities, ages, and other culturally diverse groups to apply
Ability to be committed to making reasonable adjustments to provide a positive, barrier-free recruitment process
Ability to create a welcoming and supportive environment where all people can thrive
Ability to be a diversified non-bank financial services institution offering business financing products, credit cards, and point-of-sale finance plans designed around the core needs of today's shoppers, retailers, and small to medium enterprises
Ability to have experience as a leader in financing larger purchases
Ability to work with retail partners
Ability to make offers direct to customers
Ability to provide the platform, stability, strength and the acumen to support innovation journey in the face of tech and service evolution
Ability to have built a strong global team of high performing people
Ability to be focused on delivering the best customer experience
Ability to be focused on innovative products
Ability to introduce oneself
Ability to stay connected with hummgroup
Ability to be informed of any new opportunities that meet their interest

Desired Qualifications

Ideally gained within an agency or highly data-driven environment
Ideally including Salesforce Marketing Cloud (or similar)
Ideally including Salesforce Marketing Cloud (or similar)

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