Digital Marketing Manager
On-siteCharlotte, North Carolina, United States
Job Summary
Develop marketing and campaign strategies while measuring and reporting digital initiatives on ROI, CTR, and other key metrics. Coordinate with internal teams to create landing pages and design social media profiles, contributing to the organization's blog and identifying conversion points to optimize user funnels. Study trends to come up with insights and employ best practices to double website traffic within the next year. Communicate with clients intermittently to learn expectations and satisfaction. This role is part of our team building online presence and implementing campaigns crucial to company objectives.
Required Qualifications
- Minimum Bachelor's Degree in Marketing or related field
- 3+ years of demonstrated experience in digital marketing
- Knowledgeable in SEO
- Strong analytical and data analysis skills
- Demonstrable experience in online ad tools (Google, Instagram, etc.)
Desired Qualifications
- passion for digital marketing
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