Digital Marketing Manager
On-site · Tamuning, Tamuning, Guam
Job Summary
Digital Marketing Manager responsible for the overall digital marketing strategy for GTA. Lead end-to-end digital campaigns, manage digital media spend, create and maintain digital content, and measure ROI/KPIs. Drive digital transformation projects (web development, email marketing strategy, digital content strategy), plan and execute initiatives across channels (social media, email, TV, etc.), collaborate with Brand/Digital teams to ensure cohesive strategy, manage vendor relationships (e.g., MicroSigns, LiveChat, Salted Stone, Meltwater, Hubspot, Salesforce), build and maintain a strong online presence, develop influencer strategies, plan social content cadence, support customer care on social and third-party sites, and produce monthly performance scorecards. Keeps up-to-date with digital media developments and ensures website and digital tools are current. Strong product/service knowledge, customer-centric focus, and ability to manage multiple projects while maintaining deadlines.
Required Qualifications
- Minimum Bachelor's degree
- 1-3 years of experience preferred
- Keen understanding of social media advertising and awareness
- Experience implementing and running social media campaigns (Twitter, Facebook, Instagram, YouTube, TikTok, LinkedIn)
- Understanding of marketing principles and marketing analytics
- Excellent writing and grammar skills
- Exceptional organizational, communication, and time management skills
- Self-motivated; can-do attitude; project ownership from inception to fruition
- Excellent time management and ability to meet deadlines
- Works well independently and in a team
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Knowledge of Adobe InDesign, Illustrator, and Photoshop is a plus
- HubSpot certifications; Google AdWords certifications are a plus
- Regular, punctual, and consistent attendance
- Willingness/ability to work any shift and weekends
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