Digital Marketing Manager - FX/CFDs
On-siteJohannesburg, Gauteng, South Africa
Job Summary
Develop and execute the digital marketing strategy for South Africa, driving client acquisition, activation, and retention through data-led initiatives across digital channels. Own the regional marketing roadmap, campaign calendar, and performance reporting, while conducting ongoing market, competitor, and customer analysis to identify growth opportunities. Manage the local marketing budget in alignment with FSCA financial promotion requirements and POPIA regulations, ensuring all activities meet global brand standards. Lead brand awareness and PR initiatives, including media relationships, thought leadership, and industry events, while optimizing affiliate and partnership marketing to support commercial targets.
Required Qualifications
- 5+ years digital marketing experience within fintech, financial services, online trading, FX/CFD, or retail investing
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven track record driving customer acquisition, growth, and brand performance
- Strong understanding of performance marketing, CRM/lifecycle marketing, CRO, attribution, and analytics
- Experience managing multi-channel digital campaigns and optimizing commercial KPIs
- Experience leading brand, PR, affiliate, and integrated marketing initiatives
- Hands-on experience with GA4, Google Tag Manager, CRM platforms, and marketing analytics tools
- Fluent in English
Desired Qualifications
- Knowledge of the South African financial services market and FSCA regulations
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